As the leaves turn and the air chills, Halloween becomes big business—not just for candy and costumes, but for home décor, crafts, and festive DIY supplies. For retailers, staying ahead of the curve means offering products that reflect what consumers will want in 2025. At JAL Crafts, a wholesale Christmas crafts and holiday DIY kits supplier, we’ve compiled the top Halloween trends for 2025 that are backed by real data. Use this guide to plan your inventory, marketing, and product development.
What the Data Says
The National Retail Federation (NRF) projects that total Halloween spending in 2025 will reach a record $13.1 billion, with home décor, costumes, and decorations continuing to be major spending categories.
According to “Halloween Trends Every Retailer Should Watch in 2025” by Publitas, decorations accounted for roughly $3.8 billion of Halloween spending in recent years, and consumers are starting earlier each season.
Home decor / interior design sources (Better Homes & Gardens, Veranda, etc.) point to movements towards organic textures, neutral tones, sustainability, and nostalgic or vintage design elements as strong influences in Halloween décor.
Top Halloween DIY Craft Trends for 2025
Here are the biggest DIY craft trends for Halloween 2025. If you’re a retailer or wholesale buyer, stocking these kinds of products—or adapting your existing lines—can help you capture more market share.
1.Organic / Natural Textures & Neutral Tones
Think burlap, jute, untreated wood, cotton fabrics, unbleached fibers.
Color palettes are shifting from bright orange & black to softer, earth-inspired hues—tobacco, umber, deep forest, bone, moody browns.
Retail opportunity: kits for rustic-style pumpkins, wooden cutouts, natural garlands.
2.Sustainability & Eco-Friendly Materials
Recycled, biodegradable, or reusable craft items are in strong demand. Buyers are more aware of waste, especially for single-use decorations.
Examples: Cotton fabric bags, natural fiber decorations, solar or LED lights instead of battery-heavy decor.
3. Vintage / Nostalgic & Handmade Aesthetic
Many consumers want decor that feels handmade or looks vintage: crochet, macramé, distressed finishes, crochet ghosts, felt toys.
DIY packs with supplies for making old-school decorations (pumpkins, ghost cutouts with aged edges) will appeal.
4. Bold Color Accents & Neon (with Classics)
While neutrals are strong, there’s also a counter-trend toward neon pops: hot pink, electric orange, chartreuse, neon purple. These are used as accents to classic palettes.
Retailers can stock craft embellishments, ribbons, paints in these accent tones.
5.Gothic / Victorian / Haunted House Elegance
Dark aged metals, ornate details, lace, ironwork style. “Gothic but not gimmicky”, Victorian motifs, candle lanterns, smoky finishes.
Products: ornate candle holders, black lace trim kits, Halloween silhouettes in Victorian frames.
6.DIY Décor Kits & Craft Sets
Consumers increasingly like “ready kits” so they can make something festive without buying dozens of individual items. Bundled ornament craft sets, DIY lantern kits, pumpkin painting sets, etc.
7.Home & Yard Display Emphasis
Outdoor decorations, front porch styling, luminaries, lanterns, solar lights are becoming big deals. People want to show their Halloween spirit outside as well as inside.
8.Early Shopping & Marketing
Consumers are beginning Halloween shopping earlier—many by September. Retailers who launch products early, promote Halloween DIY ideas on social media and content channels in late summer, see stronger sales.
9.Budget-friendly & Value Sets
With economic pressures, shoppers are often price conscious. They favor multipacks, reusable decor, affordable DIY kits, items that can be reused year after year.
10.Social Media & Virality Driving Trends
Products that are “Instagrammable” or “TikTok-worthy” are increasingly important. Unique lighting effects, oversized decorations, themed sets that photograph well. Retailers and wholesalers should monitor social trends to spot what’s gaining attention.
How Retailers (Including JAL Crafts’ Wholesalers) Can Capitalize
Source Trending Materials: Make sure you have enough wood, burlap, natural fibers, etc., to respond to the demand.
Design DIY Kits with Multiple Styles: Offer both “rustic/natural” and “neon/gothic accents” kits so you appeal to broader customer tastes.
Offer Tiered Pricing: Bundle smaller kits for impulse buyers + larger economy packs for decor stores.
Promote Early: Content (blogs, social media, email newsletters) should start in late summer to get ahead of the early shoppers.
Highlight Eco & Handmade Features: Use messaging that emphasizes sustainability, reuse, natural materials.
Why JAL Crafts Is a Strong Partner for Halloween Craft Inventory
As a wholesale and bulk Christmas & holiday decor supplier, JAL Crafts already has strengths that align with what’s trending:
Capability to produce DIY kits wholesale with mix & match parts (wood, fabric, paints)
Ability to implement OEM/ODM custom designs—so retailers can get vintage, gothic, natural, neon accent variations.
Experience with seasonal decor and/or trending color palettes.
Final Thoughts
Halloween 2025 isn’t about just being spooky — it’s about being stylish, meaningful, and on trend. Retailers who stock up on organic textures, sustainable materials, handmade vibes, bold accents, and budget-friendly DIY kits will be the ones who capture customer interest and loyalty.
If you’d like a curated catalog of the top Halloween DIY craft supplies—designed to match these trends—reach out to JAL Crafts today. We’re ready with samples and production plans to help you prep early and sell big in your next spooky season.